COVID-19 SimpliiGood application approved

COVID-19 SimpliiGood application approved

Our COVID-19 application got approved by the Israeli Innovation Authority! 

In an out-of-the-box and unprecedented move the Israeli Innovation Authority (IIA) and ministry of economics officially recognized the potential of Spirulina as a functional food with feasible immune-modulating and anti-viral properties. 

AlgaeMor-SimpliiGood will receive a grant for the development of a new designated line of functionally enhanced fresh Spirulina biomass, which will be tested as a nutritional support, prevention and treatment among high-risk groups and actual COVID19 patients. 

Another small win on the path to great impact and success. 

OurCrowd Investors Summit – 2020

Simpliigood was invited to participate in the OurCrowd Investors Summit, which took place last Thursday, February 13th, in Jerusalem, and is considered to be one of the leading events in the high-tech industry and the biggest business conference in Israel. We had the chance to present our company alongside major companies, such as Honda, KPMG, Johnson & Johnson, Samsung, PepsiCo, United Airlines and P&G.

We had the opportunity to present one of our biggest developments for 2020 – a vegan ice cream, with no sugar added, which was manufactured by Vagnillia, which contains half the daily recommended amount of fresh Spirulina. The ice cream, which was a star amongst both the guests and the organizers of the event, demonstrated just how easily one can combine health with lovable and familiar flavors.

During the event we met with leading business personas from approximately 189 different countries, which were very excited to see how once again a small country such as Israel, yet again presents a sustainable solution for the upcoming problem in Protein sources, which will also benefit the health and quality of life of all those who choose to use it.

Women of Agrifood Nation

Last week Simpliigood took part in the “Women of Agrifood Nation”, which took place in The Peres Center for Peace on February 09th – an event in which leading entrepreneurial women presented their different technological projects in the food and food-tech sector.

The six women who made it to the finals presented their projects to a forum of both audience and judges, which comprised representatives from different companies in the industry, senior academics, and investors from the Ecology sector.

The winner of the competition received a 200,000 USD reward as an investment in her project, along with advisory escort and support from Copia.

As part of the competition’s ambiance, we served the guests of the event a healthy bowl, which was comprised from a smoothie, containing Bananas, Dates, Silan, Almond milk and of course fresh Spirulina, which was decorated with Granola chips, roasted Coconut and fresh fruits.


Our fresh dish was served alongside our top leading products – the Spirulina Biscuits, made by Idit & Savion, and two flavored frozen popsicles containing our fresh Spirulina, made by Paletas.

Meat The Future: Beyond Plant-Based (Lior Shalev) | DLD Munich 20

Meat The Future: Beyond Plant-Based (Lior Shalev) | DLD Munich 20

Meat The Future: Beyond Plant-Based (Lior Shalev)

Simpliigood is proud to have our CEO, Lior Shalev

giving a mind blowing lecture titled “Meat the Future: Beyond Plant-Based” at the DLD Conference which is being held in Munich, Germany these days.

 In his lecture, Lior discussed the ultimate challenge humanity faces – finding a healthy, tasty, scalable and eco-friendly protein source, while explaining how fresh Spirulina can be the most reliable solution to that challenge, along with the ability to help solve the malnutrition problem that 1 out of 3 people on the planet suffers from. 

“Our vision is planet and people, we must treat them the same, the food we put in our body has to be healthy, tasty and environmentally clean” (Lior Shalev).

Simpliigood goes to ANUGA 2019!

Simpliigood goes to ANUGA 2019!

Simplii does Anuga – Simpliigood took great pride in participating in Anuga, the world’s largest trade fair for food and beverages. During the exhibition, which took place on October 2019 in Cologne, Germany, Simplii’s CEO, Lior Shalev, along with CTO & Founder, Baruch Dach, presented not only the fresh and frozen Spirulina packages, but also a range of products, in order to demonstrate the different possible implementations of Spirulina as a rich source of protein.



The star of the exhibition, our Dairy-free Soy-based Philadelphia – style cream cheese, was presented as an R&D prototype and showed exactly how Spirulina can, in the near future, be a rich source of Protein and sustainably replace the Protein and other nutrients that are sourced in dairy products. 

Our booth and products were the main center of attention for companies from all over the world, along with the Anuga innovation tour.

We were excited to be an exhibitor, as part of the Israeli pavilion, which was under the auspices of the Israeli Export Institution and the Israeli Ministry of Trade and Commerce.

See you in the next show 😊

Simpliigood Speaking in the largest Spirulina Conference in Italy

Simpliigood Speaking in the largest Spirulina Conference in Italy

Simpliigood was proud to have its CTO and Founder, Baruch Dach, participate in the Company Mission & International Conference on the matter of advanced innovative production system of Spirulina Maxima – a case of Big Bang Disruption Innovation, and take an active part in it by lecturing the other participants on the topic of fulfilling the potential of Spirulina as a sustainable source of protein and the challenges in doing so.

The conference was held in Italy in September 2019 and was produced by “Spin”, a local Italian association whose goal is to connect technology and industry with academia. The conference was held under the auspices of the Israeli Ministry of Commerce and Industry, the Italian innovation Authority and the European Union’s program – Horizon 2020.

The conference held discussions regarding the state of the market and the industry and the possibility of international co-operation and combining academic-level development with the industry. The participants also visited a pilot facility of a company named BioRisi and made connections with Professor Giuseppe Torzillo from the of Florence – one of the biggest names in the matter of Algae – along with other personas who deal day – to – day with promoting innovation and international co-operations with the European Union.

Simpliigood’s DLD Tel Aviv 2019 opening panel

Simpliigood’s DLD Tel Aviv 2019 opening panel

In September 2019, Simpliigood’s CEO, Lior Shalev, was a speaker in the opening panel of DLD Tel Aviv Innovation Festival.

Lior appeared as part of a panel that discussed the future of food, and how technology and the food-tech industry is disrupting and changing the world as we know it.

Simpliigood’s fresh Spirulina was presented as a disruptive and nutrient-dense solution for famines across the globe, given its high value of nutritional benefits, whole protein density and eco – friendly production process.

Lior spoke about the future of impact and how food-tech is the spearheading the area. “ we need to stop thinking in a mindset of two pockets one for doing good and the other for making money and start realizing that we only have one”, “a company that in its DNA does not hold the impact view and harms the environment while making money will not be tolerated by the consumers”. “we need to remember that innovation and technology are only tools and the target itself”.

Lior spoke alongside Sir Ronald Cohen, chairman of the Global Steering Group for Impact Investments – The Portland Trust, Mirek Dusek, head of the Middle East and North Africa & member of the Executive Committee – World Economic Forum, Eugene Kandel, CEO – Start Up Nation Central, Avinash Sarma, managing partner – GRIL Ventures & Habitatio and James Waterman, senior director strategic relations – Singularity University.

Simpliigood at Unbound Singapore

Simpliigood at Unbound Singapore

As part of our launch in Singapore, Simplii’s CEO, Lior Shalev, participated as a speaker in the Innovfest Unbound convention, which took place in June 2019 as part of the Smart Nation Innovations Week, in Singapore. Lior took part in the “Farm to Tech to Table” panel and presented Spirulina as a disruptive way of maintaining a sustainable solution for the harsh hunger problems across the globe. Lior spoke in the panel alongside Dr. Reshmi Rajendran, director; Precision Nutrition – D-lab – Danone Nutricia, and Matt Godfrey, CEO – Nutrition Innovation, and under the chairperson of the panel – Soumik Roy, editor – Tech Wire Asia.


Lior, one of Israel’s most passionate voices for transforming society through the combination of tech and social entrepreneurship and promoting the double impact ecosystem in Israel, presented the major advantages of Spirulina as a sustainable and eco-friendly source of whole protein and nutritional benefits along with the way it can very much assist with nourishing large populations with little resources.

Innovfest Unbound welcomed over 15,000 entrepreneurs, brands, corporates, investors and tech start-ups from over 100 countries, and provided them with a meeting platform to enable them to meet and share new ideas, build partnerships and celebrate digital disruption

SIMPLIIGOOD has arrived in Singapore​

SIMPLIIGOOD has arrived in Singapore

The world’s most famous  Food & Beverage Magazine, has published a favorably article about our company and our products.

Our product was chosen as a unique product with an application in the food sector that is innovative mainly because of the protein content along with a wide range of nutritious cover.

Our fresh Spirulina is full of vitamin, mineral, iron, folic acid, antioxidants and all in one dish, or as defined in the magazine “An exceptional product for consumers looking for plant-derived protein with significant nutrient infestation”


The following  article:

Simpliigood Starring in X-PRIZE ​


XPRIZE is a nonprofit organization that designs and manages public competitions intended to encourage technological development that could benefit humanity. The organization mission is to foster high-profile competitions to motivate individuals, companies and organizations across all disciplines to develop innovative ideas and technologies that help solve the grand challenges that restrict humanity’s progress.

During the month of April,  the first of its kind X-PRIZE Foundation FoodTech event took place at Dan Acadia Hotel in Herzliya. The evening meal, led by Chef Golan Israeli was served to the X-PRIZE’s Board of Innovation members, Demonstrated the virtues of our 100% raw,fresh and frozen Spirulina.

We at Simpliigood presented two dishes based on our fresh spirulina:

The first dish was cucumber soup, ginger and fresh spirulina, which attracted a lot of sympathy among the participants.

The second dish, which was served after a varied meal, was our sweet green dessert – a coconut flavour spirulina popsicle , which surprised its unique flavor and raked it amazing reactions.


The audience who expressed great interest in the benefits of Simpliigood’s Fresh Spirulina and received an explanation from the CTO & founder of the company, Baruch Dach:

Spirulina Kidron is rich in nutritional values, vitamins and minerals, the protein that is best absorbed (compared to animal protein), with antioxidants , its smell and its neutral flavor – these are the success factors of the single cell growth that we are growing.

We were delighted to participate in this unique event and to present our fresh spirulina that produced in Israel and developed using unique Israeli technology.


See you at the next meal 😉