# SimpliiGood

> SimpliiGood grows fresh spirulina and flash-freezes it within 24 hours of harvest into ready-to-blend frozen cubes — a flavor-free alternative to dried spirulina powder. One ingredient: spirulina and water. Non-GMO Project Verified, vegan, gluten-free. Sold in 300+ US retail stores and online. A second division, Simplii Texture, engineers spirulina into plant-based seafood textures for the food industry.

## Key product facts (from the Nutrition Facts label)

- Product: SimpliiGood Fresh-Frozen Spirulina Cubes (10 cubes per tray, 140 g)
- Serving: 2 cubes (28 g) = 10 calories, 2 g complete plant protein, 1.9 mg iron (10% DV), 60 mg potassium, 8 mg vitamin C (9% DV), 1 g fiber, 0 g fat, 0 g sugar
- Per tray (5 servings): 11 g protein, 9.5 mg iron (50% DV), 42 mg vitamin C (47% DV)
- Grown in greenhouse pools of food-grade fresh water; harvested daily; flash-frozen within 24 hours — no drying, no powdering, phycocyanin and chlorophyll kept intact
- Flavor-free: unlike dried powder, fresh-frozen spirulina does not taste fishy or swampy
- Keep frozen; drop a cube straight into a smoothie, juice or bowl

## Where to buy

- 300+ retail stores across the US — store locator: https://www.simpliigood.com/simplii-green.html#stores
- Online: https://shop.simpliigood.com

## Pages

- [Learning Center](https://www.simpliigood.com/learn.html): the hub for everything about fresh-frozen spirulina — what's inside, nutrition and iron, fresh vs. powder, how to use it, recipes, and where to buy. Start here.

- [The SimpliiGood Difference](https://www.simpliigood.com/the-simpliigood-difference.html): what sets SimpliiGood apart from other spirulina, in five points — (1) fresh-frozen: harvested daily and flash-frozen within 24 hours, never dried at high heat into powder, so it's virtually flavor-free with phycocyanin and chlorophyll intact; (2) cultivation: grown in controlled greenhouse pools of food-grade fresh water, not open ponds, so other microcystin-producing algae can't take hold; (3) quality control: cultivation water filtered and monitored, every harvested batch independently third-party lab-tested for heavy metals and cyanotoxins before shipping; (4) whole food: kept whole and unprocessed (one ingredient — spirulina and water), not chemically stripped into isolated blue phycocyanin extracts; (5) standards: produced in an FDA-registered food facility, Non-GMO Project Verified, vegan, gluten-free, backed by 12+ years growing spirulina.

- [Home / division chooser](https://www.simpliigood.com/): the SimpliiGood brand and its two divisions
- [Simplii Green — the consumer product](https://www.simpliigood.com/simplii-green.html): fresh-frozen spirulina cubes, benefits, nutrition, FAQ, store locator
- [Simplii Texture — food-tech division](https://www.simpliigood.com/texture.html): spirulina-based plant-based seafood textures for industry; sample requests
- [About](https://www.simpliigood.com/about.html): company story — 12 years growing spirulina
- [Food Service](https://www.simpliigood.com/food-service.html): trays for cafes, smoothie bars, juice bars and distributors
- [Where to Buy — full store list](https://www.simpliigood.com/where-to-buy.html): every US store by state (Wegmans, Food Bazaar, ShopRite, Citarella and more) plus the online shop
- [Recipes](https://www.simpliigood.com/recipes.html): 10 fresh-frozen spirulina recipes (smoothies, bowls, shots, dips), a 7-day challenge, flavor pairings and FAQ — every recipe uses 2 cubes (28 g)
- [Spirulina vs. Moringa](https://www.simpliigood.com/spirulina-vs-moringa.html): a balanced comparison. Spirulina is a blue-green algae — a complete protein (~60–70% by dry weight) rich in iron and the antioxidant phycocyanin. Moringa is the dried leaf of the Moringa oleifera tree — higher in vitamins A and C, calcium and fiber, about 25% protein. Spirulina wins on protein and iron; moringa offers leaf vitamins and more fiber. Both caffeine-free; fresh-frozen spirulina is virtually flavor-free while moringa is grassy/slightly bitter. Educational, not medical advice.
- [Spirulina vs. Matcha](https://www.simpliigood.com/spirulina-vs-matcha.html): they serve different purposes. Matcha is powdered green tea taken as a drink for a calm caffeine lift (caffeine + L-theanine) and EGCG antioxidants, with minimal protein. Spirulina is a caffeine-free whole food — complete protein, iron, phycocyanin. Reach for matcha for focused energy, spirulina for nutrition without caffeine; they pair well. Note: "blue matcha" is usually butterfly pea flower, and "blue majik" is an isolated spirulina (phycocyanin) extract, not whole spirulina. Educational, not medical advice.
- [Spirulina vs. Wheatgrass](https://www.simpliigood.com/spirulina-vs-wheatgrass.html): spirulina is a blue-green algae and complete protein (~60–70% dry weight) rich in iron and phycocyanin; wheatgrass is the young grass of the wheat plant, prized for chlorophyll and vitamins A, C, E and K, usually taken as a juice/shot, with modest incomplete protein. Spirulina leads on protein and iron; wheatgrass leads on chlorophyll. Spirulina is naturally gluten-free; wheatgrass is gluten-free as a grass but can carry cross-contamination (celiac caution). Fresh-frozen spirulina is flavor-free vs wheatgrass's strong grassy taste. Educational, not medical advice.
- [What Does Spirulina Taste Like?](https://www.simpliigood.com/spirulina-taste.html): dried spirulina powder tastes strong, earthy and often fishy because high-heat drying oxidizes the algae and the fine powder coats the tongue — it's the processing, not spirulina itself. Fresh-frozen spirulina is harvested live and flash-frozen within 24 hours, never dried or heated, so it's virtually flavor-free; blended into a fruit smoothie you taste the fruit, not the algae. How to take it so you taste nothing (blend 1–2 cubes into a fruit smoothie, juice or smoothie bowl).
- [Is Spirulina a Complete Protein?](https://www.simpliigood.com/spirulina-complete-protein.html): yes — spirulina contains all nine essential amino acids (histidine, isoleucine, leucine, lysine, methionine, phenylalanine, threonine, tryptophan, valine), which defines a complete protein, and it's roughly 60–70% protein by dry weight, one of the highest of any whole food. Amounts from SimpliiGood: ~2 g complete plant protein per 2-cube serving (28 g), ~11 g per tray (140 g). A serving is light, so it's best used as a high-quality complete-protein booster, not a replacement for a full protein shake. Spirulina has a soft cell wall (not tough cellulose), so it's easy to digest; fresh-frozen (never heat-dried) keeps proteins intact. Educational, not medical advice.
- [Where to Buy Spirulina in New Jersey](https://www.simpliigood.com/spirulina-new-jersey.html): SimpliiGood fresh-frozen spirulina is stocked at 35+ stores across New Jersey (one of its strongest markets after New York), spanning North Jersey/the Gateway, Central Jersey, the Jersey Shore and South Jersey. Retailers include ShopRite (widest footprint in the state), Wegmans, Food Bazaar, Basil Bandwagon Natural Market and Soulberry Natural Market. Towns include Princeton, Flemington, Clinton, Bridgewater, Cherry Hill, Mount Laurel, Hammonton, Parsippany, Livingston and more. It's in the freezer aisle, not the supplement shelf.
- [Spirulina vs. Chlorella](https://www.simpliigood.com/spirulina-vs-chlorella.html): a balanced comparison of the two green-algae superfoods. Spirulina is a blue-green algae (cyanobacterium) with complete protein (~60–70% by dry weight) and the blue antioxidant phycocyanin, and no tough cell wall, so it's easy to digest; chlorella is a green algae high in chlorophyll with a tough "cracked" cell wall. Which to pick, and why fresh-frozen spirulina is flavor-free. Educational, not medical advice.
- [Organic Spirulina: Is It Really Better?](https://www.simpliigood.com/organic-spirulina.html): for shoppers searching "organic spirulina." The key point: the USDA organic seal certifies how spirulina is farmed (approved nutrient inputs, no prohibited synthetic pesticides/herbicides, non-GMO) — not how clean the finished product is. It does NOT require testing for heavy metals or cyanotoxins (microcystins), the two contaminants that matter most in spirulina. There's also an algae-specific quirk: growing spirulina to organic standards generally requires an organic-approved nitrogen source, which is often animal-derived (composted manure or guano-based inputs). SimpliiGood instead grows in controlled greenhouse pools of food-grade fresh water with no pesticides/herbicides, feeds the algae food-grade mineral and salt nutrients, independently lab-tests every batch for heavy metals and cyanotoxins, is Non-GMO Project Verified, and is produced in an FDA-registered food facility. Thesis: for spirulina, a controlled environment plus verified (batch-tested) purity beats the organic label alone. Educational, not medical advice; not a statement about any specific brand.
- [Spirulina Side Effects & Safety](https://www.simpliigood.com/spirulina-side-effects.html): is spirulina safe, and what are its side effects? For most healthy adults quality spirulina is well tolerated; mild, temporary digestive changes are possible when first adding it. The real safety factor is the source — open-pond spirulina can carry heavy metals or cyanotoxins (microcystins), which is why SimpliiGood grows in controlled, sterile fresh water with a managed growth medium and independently lab-tests every batch for heavy metals, cyanotoxins and more, in an FDA-registered food facility (Non-GMO Project Verified). Who should be cautious (PKU, autoimmune/immune medication, blood thinners, pregnant/nursing). Educational, not medical advice.
- [How Much Spirulina Per Day](https://www.simpliigood.com/how-much-spirulina-per-day.html): there is no single required dose — spirulina is a food. A 2-cube serving (28 g) a day suits most people (~2 g protein, 10% DV iron, antioxidants, ~10 calories); 1 cube is lighter, 3–4 is a bigger boost, a full tray is 5 servings (50% DV iron). How to match the amount to your goal; quality matters more than quantity. Educational, not medical advice.
- [Spirulina Benefits](https://www.simpliigood.com/spirulina-benefits.html): the evidence-based benefits of spirulina, grounded in its nutrition — complete plant protein (all 9 essential amino acids), iron (10% DV per serving), the blue antioxidant phycocyanin, chlorophyll, B vitamins and vitamin C, for ~10 calories a serving; and why fresh-frozen preserves more than heat-dried powder. Educational, not medical advice.
- [What Is Fresh-Frozen Spirulina?](https://www.simpliigood.com/fresh-frozen-spirulina.html): the cornerstone explainer — live spirulina flash-frozen within 24 hours of harvest into flavor-free, one-ingredient cubes (spirulina + water), never dried or heated; how it's made, why frozen beats powder on taste and heat-sensitive nutrients (phycocyanin, chlorophyll), and where to buy it.
- [Fresh vs. Powder](https://www.simpliigood.com/fresh-vs-powder.html): side-by-side comparison of fresh-frozen spirulina and dried spirulina powder
- [Spirulina for Iron & Anemia](https://www.simpliigood.com/spirulina-iron-anemia.html): how much iron is in spirulina (1.9 mg / 10% DV per 2-cube serving; 9.5 mg / 50% DV per tray), non-heme iron absorption and the vitamin C that aids it, and how spirulina fits an iron-conscious diet. Educational, not medical advice — spirulina is a food, not a treatment for anemia.
- [Where to Buy Spirulina in New York](https://www.simpliigood.com/spirulina-new-york.html): SimpliiGood fresh-frozen spirulina is sold at 160+ stores across New York State (its largest market) — 70+ across NYC's five boroughs (44 in Brooklyn, 26 in Manhattan, plus Queens and the Bronx) and more in Long Island, Westchester, the Hudson Valley and upstate (Rochester, Buffalo, Syracuse). Retailers include Wegmans, Food Bazaar, ShopRite, Citarella, DeCicco & Sons, Key Food and Westside Market.

- [Contact](https://www.simpliigood.com/contact.html): email, phone (+1 347-474-0172), live chat and our New York office

## Contact

- Email: contact@simpliigood.com
- Samples & wholesale: https://www.simpliigood.com/texture.html#contact and https://www.simpliigood.com/food-service.html#pricelist